We all keep hoping on a platform popularly called as ‘Facebook’ be a tiny tot or your old grandpa. But don’t you think turning it into a money spinner and a customer converter base will make you super happy.
Alright! That sounds cool but the point is what actually is a sale funnel or digital marketing funnel?
A basic pathway which would give you a profitable business if tracked by the customers; starting from a prospect to lead to the customer to repeat buyers. Every sales model tends to break down the marketing funnel into various steps depending on its requirement.
When you have a specific platform intended for this purpose like Facebook, what matters is how do you use it for remarketing? Instead of feeling frustrated on not getting instant results one should focus on the process step by step.
For the simplest explanation of a Facebook sales funnel, we can think of funnel churning out dollars and dollars, of course by adding the fuel into it. The fuel in this context refers to quality content which can be really good blogs and articles, attractive advertisements, social media which is Facebook itself and the funnel will be all set to promote your business.
Let’s go step by step
Content building is the basic and the building block when it comes to opportunity funnel. So focus on videos, blogs, e-books, which are very engaging and are good enough to bind the audience.
Thumbs up to your effective content as that will take you to this point. “Understand your audience.” It might sound too easy but it’s a process requiring lots of hard work and planning. Chalk down and segregate people on various basis, so that you are aware- on whom to focus. Jump on and find some stuff which people will find cheesy to read, post them on targeted Facebook pages and groups. Is your content able to bring the traffic? Don’t stop till you firmly say a big YES.
Now, turn your audience. Oh! How to do that is something tricky, what you can do is -don’t end give a closer zip lock to your blogs. Let your videos do that. Let it convey the remaining in an interesting way. In this way, you will bring audience directly to the ‘offer’ which is included in a nutshell in the video. And now the snake’s tail tappers as we move down, you are pushing the audience on to your landing page and then to the product page.
Ahah! Stop not, the goal is yet to be achieved. After doing so much we brought them till this stage, but every one of them will not get converted. So, now lure them simply with discounted offers, free trials, free e-books and many more innovative ideas.
Customers’ trust is to be built now from mouth to mouth process, so try to add testimonials. You just need to develop that trust factor.
Finally, that sugar coated remarketing strategy will do the job. But, that is where you need to work according to your specific business in order to drive people to purchase the product at the price decided by you.
Things to remember
While dealing with this, there are few essential things to be kept in mind.
- Firstly, don’t play with the Facebook technologies. If you are not having pixel installation, custom conversion or a tag management, then you are probably inviting trouble for yourself.
- Try to understand the intention of the audience, somebody is searching for the product that doesn’t mean he will buy it as well. So we need to do a research on the mind-set of the customers of the niche.
- Your content is the tool, use your weapon and develop that desire inside the customer and turn them into a customer. The content, of course, needs to be explanatory and logical one, else you are writing to feed no one’s head.
- Don’t lack the trust in Facebook, the platform is going to prove a lead convertor or a lead funnel.
Okay! Now you are good to go.
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If you are running a Facebook page for your business, you must be looking for a smart way to use the channel for lead conversion.